Prof. Dr. Dennis C. Ahrholdt
Professor of Business Administration with a focus on Digital Marketing & E-BusinessShort Profile
Prof. Dr. Dennis C. Ahrholdt is Professor of Business Administration with special focus on Digital Marketing & E-Business at HSBA. He is member of the scientific advisory board and ombudsman for good scientific practice at HSBA.
Prof. Ahrholdt studied business administration at the University of Hamburg and the University of Technology Lappeenranta in Finland. After various positions in industry and setting up an online retail company, he completed his doctoral studies with summa cum laude at the Institute for Operations Research at the University of Hamburg. His dissertation on the topic "Success factors of an e-commerce website" won several awards including the prize for the best dissertation in the Department of Business Administration at the University of Hamburg and the B脺ROPA PRIZE 2011 from the Stifterverband f眉r die Deutsche Wissenschaft, a foundation that promotes research into trade. Professor Ahrholdt is a Visiting Fellow and Doctor of Business Administration Dissertation Supervisor at the University of Newcastle, Australia, Edinburg Napier University, and University of Southern Denmark as well as a reviewer for renowned Journals (e.g. European Journal of Operational, Business & Information Systems Engineering or European Management Journal).
His research interests on the topics of E-Business, Service Management, and Consumer Behaviour has appeared in leading international journals (see below). Moreover, Professor Ahrholdt is co-author of the successful Springer textbook Online Marketing Intelligence (more than 210,000 downloads).
Complementing, he does business consulting on the above and below-mentioned topics.
Publications
Journal articles (refereed)
Knuth, Tobias, and Dennis C. Ahrholdt. 2022. "Consumer Fraud in Online Shopping: Detecting Risk Indicators through Data Mining." International Journal of Electronic Commerce聽 26(3): 388-411.
Faerber, Susanne, Dennis C. Ahrholdt, Oliver Schnittka and Zeinab Rezvani. 2021. "Visitor characteristics matter: how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated." Journal of Business Economics聽 91(3): 333-351.
Faerber, Susanne, Dennis C. Ahrholdt, Oliver Schnittka, and Zeinab Rezvani. 2021. "Multimedia-Guides and Word-of-Mouth in Nostalgic Visitor Attractions: The Case for a German Wax Museum.." Leisure Studies聽 40(5): 682-697.
Faerber, Susanne, Dennis Ahrholdt, Julian Hofmann, and Oliver Schnittka. 2021. "When are visitors actually satisfied at visitor attractions? What we know from more than 30 years of research Tourism Management." Tourism Management聽 84: 104284.
Ahrholdt, Dennis, Siegfried Gudergan and Christian Ringle. 2019. "Enhancing Loyalty: When Improving Consumer Satisfaction and Delight Matters." Journal of Business Research聽 94(1): 18-27.
Ahrholdt, Dennis, Siegfried Gudergan and Christian Ringle. 2017. "Enhancing Service Loyalty: The Role of Delight, Satisfaction, and Service Quality." Journal of Travel Research聽 56(4): 436-450.
Carlson, Jamie, Aron O'Cass, and Dennis Ahrholdt. 2015. "Assessing Customers鈥� Perceived Value of the Online Channel of Multichannel Retailers: A two Country Examination." Journal of Retailing and Consumer Services聽 27(6): 90-102.
Ahrholdt, Dennis. 2011. "Empirical Identification of Success-Enhancing Web Site Signals in E-Tailing: An Analysis Based on Known E-Tailers and the Theory of Reasoned Action." Journal of Marketing Theory and Practice,聽 19(4): 441-458.
Ahrholdt, Dennis. 2009. "Quantitative Erfolgsfaktorenforschung im Online-Einzelhandel - Eine Zusammenfassung empirischer Ergebnisse." Research Papers on Operations & Supply Chain Management, Universit盲t Hamburg聽 : .
Monographs and edited books
Ahrholdt, Dennis, Goetz Greve, and Gregor Hopf. 2023. Online-Marketing-Intelligence. Erfolgsfaktoren, Kennzahlen und Steuerungskonzepte f眉r praxisnahes Digital-Marketing. 2. Auflage. Wiesbaden: Springer Gabler.
Ahrholdt, Dennis, Goetz Greve and Gregor Hopf. 2019. Online-Marketing-Intelligence. Kennzahlen, Erfolgsfaktoren und Steuerungskonzepte im Online-Marketing. Wiesbaden: Gabler Verlag. DOI: 10.1007/978-3-658-26562-5.
Ahrholdt, Dennis. 2010. Erfolgsfaktoren einer E-Commerce-Website - Empirische Identifikation vertrauensf枚rdernder Signale im Internet-Einzelhandel. Wiesbaden: Gabler Verlag.
Book chapters
Ahrholdt, Dennis, Siegfried Gudergan, and Christian Ringle. 2015. "What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, ed. by Campbell, Colin and Junzhao Jonathon Ma, 742-750. Melbourne.
Carlson, Jamie, Dennis Ahrholdt, and Aron O鈥楥ass. 2013. "Modelling a Formative Measure of Perceived Value of the Online Channel in Multi-Channel Service Systems: A Multi-Sector, Cross-Cultural Perspective." In Proceedings of the Academy of Marketing Conference, 2013, ed. by Academy of Marketing, no pagination. Cardiff.
Carlson, Jamie, Dennis Ahrholdt, Ramaswami Sridharan, and Togar Simatupang. 2013. "New Insights into Consumer Loyalty of Website-Services: The Quadratic Effect of Flow." In E-Marketing in Developed and Developing Countries: Emerging Practices, ed. by El-Gohary, Hatem, and Riyad Eid, 246-257. Hershey, PA.
Conference proceedings
Knuth, Tobias and Dennis Ahrholdt. 2017. "How To Detect Fraud - Evaluation of B2C E-Commerce Transaction Data." Proceedings of the EMAC European Marketing Association Conference, University of Groningen, Netherlands, 23/26.05.2017.
Carlson, Jamie, Aron O'Cass, and Dennis Ahrholdt. 2015. "A Hierarchical Model of Perceived Value of the Online Channel in Multi-Channel Retailing: Concept, Measurement and Impact on Performance Outcomes." Proceedings of the AM2015 - The Magic in Marketing, Limerick.
Ahrholdt, Dennis, Jamie Carlson, and Aron O'Cass. 2013. "Perceived Online Channel Value in Multi-Channel Services: Exploring its Multidimensionality & Nonlinear Effects on Intentions." Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Auckland.
Carlson, Jamie, Dennis Ahrholdt, Ramaswami Sridharan, and Togar Simatupang. 2012. "New Insights into Consumer Loyalty of Website-Services: The Quadratic Effect of Flow." Proceedings of the Academy of Marketing Conference, 2012, Southhampton.
Conference presentations
Faerber, Susanne, Oliver Schnittka and Dennis Ahrholdt. 2019. "Visitor characteristics matter: How the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated." Presentation held at the 48. European Marketing Academy Conference, 28-31 May 2019, Hamburg.
Faerber, Lea Susanne, Julian Hofmann, Oliver Schnittka and Dennis C. Ahrholdt. 2019. "What influences the success of visitor attractions? A meta-analytic review of visitor satisfaction drivers." Presentation held at the 48. European Marketing Academy Conference, 28-31 May 2019, Hamburg.
Knuth, Tobias and Ahrholdt, Dennis. 2017. "E-Commerce Mailorder Fraud: Feature Analysis of B2C Transaction Data." Presentation held at the 39th ISMS Marketing Science Conference, Los Angeles, 2017.
Knuth, Tobias and Ahrholdt, Dennis. 2017. "How To Detect Fraud - Evaluation of B2C E-Commerce Transaction Data." Presentation held at the at the EMAC Conference, University of Groningen, Netherlands, 23 -26 May 2017.
Faerber, S., Ahrholdt, D, Schnittka, O. 2017. "They are out of control: Analysing external drivers of visitor satisfaction at visitor attractions." Presentation held at the 26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden, 05.10.2017.
Faerber, S., Ahrholdt, D, Schnittka, O. 2017. "Success Drivers of Visitor Attractions: A Literature Review." Presentation held at the 26th Nordic Symposium of Tourism and Hospitality Research, Falun, Sweden, 05.10.2017.
Carlson, Jamie, Aron O'Cass, and Dennis Ahrholdt. 2015. "A Hierarchical Model of Perceived Value of the Online Channel in Multi-Channel Retailing: Concept, Measurement and Impact on Performance Outcomes." Presentation held at the AM2015 - The Magic in Marketing, 7.-9. Juli.
Ahrholdt, Dennis, Siegfried Gudergan, and Christian Ringle. 2013. "What Drives Customer Loyalty? Nonlinear Effects of Customer Delight and Satisfaction on Loyalty and the Moderating Role of Service Experience." Presentation held at the Academy of Marketing Science World Marketing Congress, Melbourne, 2013.
Carlson, Jamie, Dennis Ahrholdt, and Aron O'Cass. 2013. "Modelling a Formative Measure of Perceived Value of the Online Channel in Multi-Channel Service Systems: A Multi-Sector, Cross-Cultural Perspective." Presentation held at the Academy of Marketing Science World Marketing Congress.
Ahrholdt, Dennis, Jamie Carlson, and Aron O'Cass. 2013. "Perceived Online Channel Value in Multi-Channel Services: Exploring its Multidimensionality & Nonlinear Effects on Intentions." Presentation held at the Australian and New Zealand Marketing Academy Conference (ANZMAC).
Carlson, Jamie, and Dennis Ahrholdt. 2012. "New Insights into Consumer Loyalty of Website-Services: The Quadratic Effect of Flow." Presentation held at the Academy of Marketing Conference, 2012.
Heitmann, Henrik, and Dennis Ahrholdt. 2012. "Dynamic Pricing in 枚ffentlichen Fahrradverleihsystemen." Presentation held at the GOR 2012 - Energy, Markets and Mobility.
Ahrholdt, Dennis, Siegfried Gudergan, and Christian Ringle. 2012. "Enhancing Service Loyalty: New Insights on Nonlinear Effects of Customer Delight and Satisfaction." Presentation held at the Informs Annual Meeting, 2012.
Ahrholdt, Dennis, Claudia H枚ck, and Christian Ringle. 2011. "The Consumption of Live Sporting Events: Satisfaction of Very Important Fans." Presentation held at the .
Ahrholdt, Dennis. 2009. "Trust Enhancing 鈥濱T-Signals' in e-Tailing 鈥� An Empirical Study Based on a Structural Model." Presentation held at the INFORMS Annual Meeting, San Diego, CA, 2009.
Ahrholdt, Dennis. 2007. "Erfolgsfaktoren im B2C-Einzelhandel." Presentation held at the GOR 2007 - OR in the Service Industry, Saarbr眉cken, 2007.
Working papers
Faerber, Susanne, Julian Hofmann, Dennis C. Ahrholdt, Oliver Schnittka. 2019. "When are visitors actually satisfied? A meta-analytic review of visitor satisfaction drivers at visitor attractions." Working paper, .
Faerber, Susanne, Dennis C. Ahrholdt, Oliver Schnittka. 2019. "Visitor characteristics matter: How the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated." Working paper, .
Faerber, Susanne, Dennis C. Ahrholdt, Oliver Schnittka. 2019. "Multimedia guides in visitor attractions: A suitable tool to enhance nostalgias impact on visitor loyalty." Working paper, .
Ahrholdt, Dennis. 2017. "Trust-Enhancing Website Signals in E-tailing and their Efficiency in Converting Website Visitors into New Buyers - A Comprehensive Empirical Examination." Working paper, HSBA.
Other Activities
Ahrholdt, Dennis. 2017. "World-Caf茅-Moderation zum Thema 鈥濬achwissen鈥� at Marketing Innovation Day 2017 - Deutscher Marketing Verband e.V. , Hamburg, 12.07.2017." .
Ahrholdt, Dennis. 2017. "Round-Table-Diskussion zum Thema 鈥濬achwissen鈥� at Marketing Innovation Day - Deutscher Marketing Verband e.V., Hamburg, 12.07.2017." .
Ahrholdt, Dennis. 2017. "Diskussion zum Thema 鈥濨ig Data鈥� at TV Show Hamburg 1 Fernsehen, 15.02.2017." .