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HSBA stands for duality and application-orientated research; we combine challenging theoretical studies with practical professional experience. We encourage our students to take up problems from practice in their study and research projects, to work on them in a well-founded manner on the basis of the current state of the literature and their own research, and then to present them to the interested public. The HSBA white paper is one such output. It is a "work in progress" to provide inspiration and to enter into discussion with you.

In our Master's programme Digital Transformation & Sustainability, we combine the future topics of digitalisation and sustainability. Students conduct application-orientated research based on real projects in order to provide fresh answers to current issues.

There is still a large gap between consumers' attitudes towards sustainability and their actual behaviour. There are numerous factors that explain this discrepancy. Those who understand their mechanisms of action can use responsible marketing as a key to changing behaviour and thus establish sustainable consumption patterns in the long term.

Whitepaper

How can the sustainable behaviour of companies be measured? What are the starting points for voluntary reporting in order to maximise the impact on stakeholders' perception of CSR?

Whitepaper