Zara Berberyan
Short Profile
Zara is a research associate at the Chair of International Business Ethics and Sustainability in the department of Strategy & Leadership and a Ph.D. candidate at the Claussen-Simon Graduate Center at HSBA. Her research topic is "Ethical Fashion Consumption". She is supervised by Prof. Dr. Sarah Jastram.
After receiving her Bachelor in Cross-Cultural Communication and Linguistics from the Yerevan State University, Zara accomplished her MBA at the American University of Armenia, affiliated with the University of California. Before joining HSBA, Zara acquired a solid work experience in Marketing and PR in the banking sector and TV industry. In 2019, she received the Society for Business Ethics founders麓 award as an emerging scholar.
Publications
Journal articles (refereed)
Jastram, Sarah Margaretha, and Zara Berberyan. 2023. "Democratic Stakeholder Representativeness." Journal of Public Administration Research and Theory聽 07 April 2023: . https://doi.org/10.1093/jopart/muad005.
Jastram, Sarah Margaretha and Zara Berberyan. 2021. "How to Develop a Corporate Social Responsibility Strategy." International Journal of Sustainable Strategic Management聽 9(1): 51-62.
Jastram, Sarah Margaretha and Zara Berberyan. 2021. "How to Develop a Corporate Social Responsibility Strategy." International Journal of Sustainable Strategic Management聽 9 (1): 51-62.
Book chapters
Berberyan, Zara, Jastram, Sarah Margaretha and Friedman, Barry A. 2018. "Drivers and Obstacles Of Ethical Fashion Consumption." In Eco Friendly and Fair: Fast Fashion and Consumer Behavior, ed. by Carolin Becker-Leifhold and Marc Heuer, 36 - 48. Routledge.
Conference presentations
Jastram, Sarah and Berberyan, Zara. 2017. "Drivers and Obstacles of Ethical Fashion Consumption." Presentation held at the Japanese Forum on Business and Society, 7.-8.9.2017, Tokyo, Japan.
Berberyan, Zara. 2016. "Ethical Fashion Consumption." Presentation held at the 7th international conference on corporate sustainability and responsibility, Berlin, Germany, September 14-16.
Other Publications / Presentations
Jastram, Sarah and Zara Berberyan. 2019. "Stakeholder Governance." Presentation held at the University of Oxford - Centre for Socio-Legal Studies. Oxford, 14 May 2019.
Berberyan, Zara, Jastram, Sarah, Rosenkranz, J. and Schaltegger, Stefan. 2018. "From Attitude to Action- Calibrating the Determinants of Ethical Fashion Consumption." presentation held at Susquehanna University. Selinsgrove, PA, USA, 30 August 2018.