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The lecture series Rethinking Economics part of our HSBA Beyond Business event series. In four events, the topic of business is examined from a different perspective – from the perspective of philosophy. In four events, philosophers and a Zeitgeist researcher will give an insight into the topic and aim to stimulate thought.
Freedom is one of the central philosophical themes of economics. But not all freedom is the same; different concepts of freedom often wrestle with each other. Consequently, instead of simply asking how much freedom, the aim is to find out what freedom we need for doing business in this century - especially in a time that is perhaps more marked by change than ever before.
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How morality and the market can be reconciled is currently a burning question. But there is little point in pointing the moral finger at companies. Instead, we can uncover moral values in economic practice itself. From them speaks a spirit of connectedness in which the market and morality are no longer opposites.
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Zeitgeist is the most powerful and creative force in our culture. The creative power of these delicate and subtle cultural interactions is the expertise of Zeitgeist Research. The Zeitgeist Dynamics model supports keeping an eye on constant change and designing successful strategies. Which is much more enjoyable, much more sustainable and much more meaningful than just adapting to trends.
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The economy is the work of human beings. Our economy can therefore always be different. Just as it was different in earlier times. It is always guided by certain models and metaphors. Decisive for a good and sustainable economy will be the question of which metaphor we use as a yardstick.
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