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Hamburg has always been a sports city. In recent years, however, the city's major clubs have faced a variety of challenges. Some did not survive the hard years. And it is not only professional sport that is struggling with a changing market environment; popular sport, especially football, also has to constantly create new scope for itself.

The next HSBA Digital Lounge will focus on the innovative power of Hamburg sports. Ralf Leister will discuss this with high-ranking representatives of major Hamburg sports organisations. He will give an insight into the innovative power of sport and will deal with best practices and obstacles in sports organisations. He also impressively shows what other industries can learn from sport and what sport still has to learn itself.

We cordially invite you to the Digital Lounge and ask you to note down the following information for discussion:

"How Digital is Hamburg's Sports Business? (in German)
Speakers:
Martin Geisthardt: Head of Sales Partnerships at FC St. Pauli e.V.
Jan Fischer: Managing Director of Hamburg Towers Basketball Betreibergesellschaft mbH
Danny von Holdt: Director Digital Platform Development/ Digital Products at Lagardère Sports
Henning Bindzus: Director Business Relations and Brand of HSV Fußball AG
Tuesday, 3 December 2019, 18.00 - 20.00 o'clock
Attention, change of place: PrinzKommaBernhard, Große Bleichen 21, 20354 Hamburg

Ralf Leister is a proven expert for the sports business. With "FussballWirtschaft" he runs the largest football business blog in the German-speaking area. At the same time, he is a sought-after moderator and keynote speaker. His main occupation is working in the Otto Group's corporate strategy department in Hamburg. He is not only an HSBA alumnus but has also been a lecturer at HSBA since graduating.

You can register yourself and other guests by using the registration form below.  Please be aware that this event takes place in German.

Participation in the event is free of charge. If you have any questions, please do not hesitate to contact us. You are welcome to forward the invitation to your interested circle of acquaintances and colleagues.

For information for Bachelor students: For this event, credits totalling 0.08 can be credited to you within the framework of the comprehensive compulsory elective area (Studium Generale).

We look forward to welcoming you to this exciting evening and thank all discussion participants for their great support.